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Web
Plank Furniture
- Client
- Plank Furniture, Copenhagen
- Year
- 2025
- Role
- Web design & development
- Scope
- Website · Product configurator · CMS
A website as slow and solid as the tables it sells.
Plank makes tables, benches and cabinets to order from Danish oak and ash. Every piece starts with a conversation, so the website had to start one too.
The configurator asks four questions, wood, length, finish and legs, and answers with a price range and a lead time instead of a cart. Joinery details get their own pages, because that is what customers ask about first.