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Branding · Packaging · Web

Ostrom Roasters

Client
Ostrom Roasters, Utrecht
Year
2026
Role
Design & build
Scope
Identity · Packaging system · Webshop

A small roastery that wanted its bags to look as calm as its cupping room.

Ostrom roasts in small batches behind a bicycle shop in Utrecht. They had outgrown a logo drawn on a napkin, but did not want to lose the feeling of being the place you find by accident.

The identity is built on a single stamp: a circle with the roast date set inside, applied by hand at the counter. Every bag shares one white paper stock; only the stamp and a narrow origin label change from coffee to coffee.

The webshop follows the same rule. One column, one bag at a time, roast dates first and tasting notes second, so regulars can reorder in under a minute.

Bag system, one stock for every origin01/04
Roast-date stamp02/04
Pattern for tissue and tape03/04
Seasonal dark roast edition04/04