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Branding · Packaging · Web
Ostrom Roasters
- Client
- Ostrom Roasters, Utrecht
- Year
- 2026
- Role
- Design & build
- Scope
- Identity · Packaging system · Webshop
A small roastery that wanted its bags to look as calm as its cupping room.
Ostrom roasts in small batches behind a bicycle shop in Utrecht. They had outgrown a logo drawn on a napkin, but did not want to lose the feeling of being the place you find by accident.
The identity is built on a single stamp: a circle with the roast date set inside, applied by hand at the counter. Every bag shares one white paper stock; only the stamp and a narrow origin label change from coffee to coffee.
The webshop follows the same rule. One column, one bag at a time, roast dates first and tasting notes second, so regulars can reorder in under a minute.